Nike Unlimited Stadium
A world-record-breaking installation that merged sport, data, and architecture. Turning personal data into motivation, community, and self-belief.
Nike's "Unlimited Stadium" won a total of 15 Cannes Lions awards, making it the most awarded campaign from Asia at the festival in 2017.
Nike Unlimited Stadium transformed an entire city block in Manila into a 200-metre figure-eight running track wrapped in full-length responsive LED walls. Powered by RFID and real-time motion tracking, runners competed against life-sized avatars generated from their own data—bringing to life Nike’s “Unlimited” ethos in a way no traditional campaign ever could.
I led the team responsible for developing and bringing the experience design to life. Building a cultural moment that became one of Nike’s most awarded experiential platforms globally.
Credits: Nike, BBH, Jack Morton Worldwide, Birdman, Party
